Every Diwali a company gives its customers gifts ranging from diaries and calendars to silver items. The financial manager says it’s too expensive and wants to stop the practice. The sales manager disagrees. Write a dialogue between the two, stating each person’s point of view.
Answers
Financial Manager: Sir, I want to give you a very valuable advice about how to increase the company’s profit; may I?
Sales Manager: Sure, when it comes to company’s profit, I am always open to new ideas.
Financial Manager: You know, at Diwali, every year we give gifts to our employees worth lakhs of rupees; I was wondering if we stopped this practice, it would save the company those rupees!
Sales Manager: I don’t like this advice; besides this is technically wrong. The gifts we give is a very wise investment; it improves the company’s profit.
Financial Manager: I did not get you, sir! How does it help the company?
Sales Manager: See, the gifts work as incentives; they create a sense of belonging between the employees and the company; they work more passionately and give their best in their respective departments. It is because of their quality of work the company enjoys such a good reputation! I just wonder why you did not think about this aspect before giving me the advice!
Financial Manager: You are right sir; we must not stop this practice.
Financial Manager: I feel the gifting initiative started is costing us way too much.
Also, the ROI in this initiative is not as expected.
Sales Manager: Gifting our valuable customers help us in making a connect with them. ROI of this initiative is long term and not instant.
Additionally, the products gifted have the logo and name of our company which is giving us direct marketing at a very minimal cost