Question

Ewom affects the consumer decision process by offering additional source of information. So it minimize the companys ability to influence the consumers through conventional marketing and promotional channels. (mohammad et al,2011)

Answer 1

ANSWER :)

These studies indicate how great of a potential impact eWOM can have on the consumer decision process. WOM provides an alternative source of information to consumers, thus reducing companies' ability to influence these consumers through traditional marketing and advertising channels.

Answer 2

Answer:

It affects the consumer decision process by offering through the conventional marketing on the promotional channels......