Question

Exaggerated claims made by promotional marketing communications are referred to as

Answer 1

Exaggerated claims made by promotional marketing communications are referred to as Misleading Advertising.

We see from manufactures to the retailers, much exaggerated claims are being advertised to consumers. An example, we see in a product false details of minerals, vitamins, etc are being claimed by company and in reality it is not like that.

Answer 2

misleading advertising

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