Question

Examine how informal sources have affected your decision as a consumer.

Answer 1

a retailer assists consumer in selecting goods. in many large retail showrooms, salesman are appointed who guide the consumers in selection by explaining the features and use of different products. demonstration and after sale price

Answer 2

Informal sources affect the decision making of a consumer in various ways.

Consumers will try to maximize their satisfaction so that it can increase group variety seeking.

Also, when a number of consumers make a large informal group, a person may view a shopping place to be of lower social status.

Ultimately, it will decrease the amount that one is willing to pay.

A simple sue in the environment can also affect decision making to a large extent.