Examine the commoditization of handicrafts in India.
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Handicrafts are one of the biggest industries in India.
Explanation:
- Commoditization is terms used in business that defines the prospects of finances of a particular industry.
- India has a deep rooted history and culture. The local handicrafts made by artisans depicts the same. People from other countries appreciate this touch of authenticity. This increases exports of such products making it a huge way of earning.
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