Examine the five forces that could endanger the firms position in its industry or market places, according to porter and describe the same
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The five forces identified by Porter are divided into: Horizontal forces: Threat of substitutes, threat of new entrants, competitive rivalry. Vertical forces: Bargaining power of buyers and bargaining power of customers.
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The five forces are:
- 1. Supplier power. An assessment of how easy it is for suppliers to drive up prices.
- 2. Buyer power. An assessment of how easy it is for buyers to drive prices down.
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