Example of differntiation as a business level strategy
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The latest, cutting-edge scientific research that business level stratery have personnel who are very skilled and have creative ideas, allowing them to develop products that meet consumers' wants and needs. Additionally, companies that have successful differentiation strategies, typically have sales teams that can explain why their products are better than the competitors' products. And, finally, these companies generally have a reputation for creating innovative, high-quality products, which makes consumers more likely to conduct business with the
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