example of main objective in research methodology
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Some examples of objectives for market research purposes could include: brand awareness, brand image, consumer perception, consumer attitudes, buyer behavior, product satisfaction, consumer experience (good and bad), and intent to purchase behavior. Objectives should be tailored to each specific project.
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ʀᴇsᴇᴀʀᴄʜ ᴏʙᴊᴇᴄᴛɪᴠᴇs ᴅᴇsᴄʀɪʙᴇ ᴄᴏɴᴄɪsᴇʟʏ ᴡʜᴀᴛ ᴛʜᴇ ʀᴇsᴇᴀʀᴄʜ ɪs ᴛʀʏɪɴɢ ᴛᴏ ᴀᴄʜɪᴇᴠᴇ. ᴛʜᴇʏ sᴜᴍᴍᴀʀɪᴢᴇ ᴛʜᴇ ᴀᴄᴄᴏᴍᴘʟɪsʜᴍᴇɴᴛs ᴀ ʀᴇsᴇᴀʀᴄʜᴇʀ ᴡɪsʜᴇs ᴛᴏ ᴀᴄʜɪᴇᴠᴇ ᴛʜʀᴏᴜɢʜ ᴛʜᴇ ᴘʀᴏᴊᴇᴄᴛ ᴀɴᴅ ᴘʀᴏᴠɪᴅᴇs ᴅɪʀᴇᴄᴛɪᴏɴ ᴛᴏ ᴛʜᴇ sᴛᴜᴅʏ. ... ᴛʜɪs ᴡɪʟʟ ʜᴇʟᴘ ʏᴏᴜ ᴄᴏᴍᴇ ᴜᴘ ᴡɪᴛʜ sᴜɪᴛᴀʙʟᴇ ᴏʙᴊᴇᴄᴛɪᴠᴇs ғᴏʀ ʏᴏᴜʀ ʀᴇsᴇᴀʀᴄʜ ᴘʀᴏᴊᴇᴄᴛ.
ʜᴇʀᴇ ɪs ᴜʀ ᴀɴsᴡᴇʀ ʜᴏᴘᴇ ɪᴛ ᴡɪʟʟ ʜᴇʟᴘ ᴜ
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