Question

Example of reference group in consumer behaviour

Answer 1

Answer:

Reference Group is a group that serves as a reference point for an individual in the formation of his/her beliefs, attitudes and behaviour.” Marketers frequently advertise their products in a group setting- the family eating breakfast cereals, the neighbor admiring the paint of the house.

Answer 2

Answer:

Reference groups can be divided into two major types: A normative reference group influences your norms, attitudes, and values through direct interaction. Examples of your normative reference groups include your parents, siblings, teachers, peers, associates and friends.