examples of the elaboration likelihood model
Answers
Answered by
2
The elaboration likelihood model of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Answered by
3
Answer:
For example there might be some advertisement that we hate,we don't want to learn or remember the message from the advertisement and we are not being persuaded by it.
Similar questions