Question

Executives at a small e-commerce company are debating adwords performance metrics. if the budget is unlimited as long as return on investment (roi) is positive, wch recommendation best positions the company for maximum profit?

Answer 1

Since the options are not given, I am giving an assumed answer based on a similar question asked on another site.

The correct answer should be - Determine whether the campaigns are profitable and then test the different target CPA or cost-per-acquisition bid increases in order to see which maximizes total profit.

If the primary advertising goal is to get conversions like sales, downloads, or sign-ups, the target CPA bidding will help in bringing more conversions to the company’s budget.

Answer 2

Ad spend should always be 7% of revenue, which should be used as the target ROI

Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

The company’s email campaigns are the most profitable, with a cost-per-acquisition of £15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids

Decrease the target cost-per-acquisition (CPA) for the campaigns from £15 to £10 to drive an increase in profit per customer

Answer: Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

Explanation:

• A Google AdWords KPI is a "transparent, measurable",  "performance indicator" utilised to "comprehensively monitor", analyse & optimise the performance of "selected strategies" & measures associated with "Search Engine Advertising (SEA") in the "Google network" over time.
• Executive authorities must continue checking the CPA bids before they reach full benefit. Target CPA is a smart bidding technique by Google Advertising to deliver as several conversions as "possible" at the "CPA" you set.
• The optimal cost per click (CPC) bid for "each user's auction" will be found in "Target Cost Per Acquisition". Conversion can go beyond or be less than your goal, however Google Ads will hold and change your CPC to the target price by action you choose.

To know more

What tool measures brand metrics along the marketing funnel like ...

https://brainly.in/question/8863316