Executives at a small e-commerce company are debating adwords performance metrics. if the budget is unlimited as long as return on investment (roi) is positive, which recommendation best positions the company for maximum profit?
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The correct answer is option B. It would be recommended to check whether the advertising campaign is profitable. Then testing different target CPA ( cost per acquisition ) bids increases. The CPA which gives maximum profit must be used in the advertising campaign. This is one of the most key parameters while analysing Google Ads metrics.
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