explain 4 code of conduct of the avertiser
Answers
1.0 Accuracy and Reporting
1.1 Publications should take reasonable steps to ensure reports are accurate and not misleading.
1.2 Publications are free to editorialise, campaign and take stances on issues provided they take reasonable steps to fulfil the requirements of 1.3 and 1.4.
1.3 Comment, conjecture and opinion are acceptable in reports to provide perspective on an issue, or explain the significance of an issue, or to allow readers to recognise what the publication’s standpoint is on the matter being reported.
1.4 However, this does not allow us to knowingly publish inaccurate or misleading information and publications should correct significant inaccuracies or misleading material once they have been recognised
2.0 Mistakes
2.1 Subject to legal advice, a correction or other adequate remedial action should be provided promptly if published material is significantly inaccurate.
2.2 News Corp Australia supports self-regulation of the publishing industry and is a constituent member of the Australian Press Council.
2.3 Editors should publish Council adjudications on complaints about their publication in accordance with the publishers-Council agreement as detailed in the Council’s Constitution.
3.0 Misrepresentation
3.1 Editorial employees should not use false names when representing News Corp Australia.
3.2 Employees should not try to obtain information, photographs or video by deception.
3.3 Any exceptions require the approval of the Editor and the most senior News Corp Australia executive who has oversight of the Editor (or the most senior executive’s authorised nominee) as detailed in 4.0 – Covert Activities for authorised operations which must be demonstrated to them as justified in the public interest.
4.0 Covert activities
4.1 Covert operations by editorial employees must be approved in advance by the Editor and the most senior News Corp Australia executive who has oversight of the Editor (or the most senior executive’s authorised nominee).
4.2 Approval will be given only where the material cannot knowingly be obtained by other means and the authorised covert operation must be justified on public interest grounds.
4.3 Where appropriate when publishing, the nature and reasons for operating covertly should be disclosed to readers.