Explain 4 I’s of Services Intangibility, Inconsistency, Inseparability and Inventory.
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Answer:
Intangubility, Inconsistency, Inseparability and Inventory
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The service can't be touched like the products either we can experience or we can avail.
Explanation:
Definition of the services:
"A system supplying a public need such as transport, communications, or utilities such as electricity and water."
4 I's of services:
- Intangibility: Service can't be touched.
- Inconsistency: Unlike the products, services are inconsistent. Many a times, service receivers are the part of the service.
- Inseparability: Services and humans are totally inseparable.
- Inventory: Very less inventory is maintained by the service providers.
Communication must be clear and in the simple language as customer learning is the key of success.
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