Question

explain about the annlyzinng procedures of services offers in detail​

Answer 1

Answer:

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. More specifically, the American Marketing Association has defined it: "Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications".The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

The marketing research field is sometimes described as market research, business research and in some diisciplines the same tools are known as social research methods. The use of these research tools in marketing has a long history. There exists multiple textbooks providing a general overview on the discipline.