explain advantage and disadvantage of export promotion
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Advantage of export promotion
★Access to more consumers and businesses. ...
★Diversifying market opportunities so that even if the domestic economy begins to falter, you may still have other growing markets for your goods and services.
★Expanding the lifecycle of mature products.
Disadvantage of export promotion
★Greater initial outlay. The cost of doing direct export business is very high.
★Larger risks.
★Difficulty in maintenance of stocks.
★Higher distribution costs.
★Greater managerial ability.
★Too much dependence on distributors.
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