Explain any 5 social networking sites.
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For example, Facebook is losing ground with teens, while Snapchat is the preferred platform for this demographic. To properly utilize the power of social media, you need to know the most popular social media sites and identify the ones that work best for your business to avoid spreading yourself too thin.
The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that it has to be on every other social media site.
To make this easy for you, we profiled 20 of the most popular social media sites so you can make informed marketing decisions.
Most Popular Social Media Sites
This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.
You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.
Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.
Google+
While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.
YouTube
YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine
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Cover Photo and Profile Picture – Two locations on your page designated for showcasing photos of your company, logo, products, or services. The cover photo is large and great for displaying a product while the profile picture is smaller and square, perfect for your logo.
Applications – Custom web applications, such as quizzes or games, are great for getting your customers to interact and allow you to measure engagement.
Wall Posts – Wall posts are your status updates. These can be anything from questions, facts, and articles, to links or photographs.
Metrics – You can measure how your site is doing based on your total number of likes as well as comments, shares, and likes on individual wall posts.
Starbucks- Starbucks does a great job with imagery from their coffee mug cover photo to the logo in their profile picture. Most of their wall posts show off original, aesthetically appealing photographs with clever quotes or sayings.
2. Twitter – A real-time, micro-blogging social network
Tweet and ReTweet – Your status update is called a tweet. When you re-post someone else’s, that is called a ReTweet
Mention @ - When interacting with others on Twitter, you use their handle (@ symbol and their username). This is called a mention.
Favorite – When you enjoy a tweet and want to save it (or just express your admiration), you can favorite it.
Trending Topics # - This section shows the most popular conversations going on right now in certain regions and is signified by a hashtag (#) and the keyword or phrase.
Oreo - Oreo uses the cookie itself as their spokesperson making for a fun and clever account to follow and interact with.
3. LinkedIn – Social networking site focused on connecting the world’s professionals
Engagement – You can measure how people are interacting with your site through an engagement percentage that compares the ratio of likes, comments, shares, and clicks to impressions (people who saw the post).
Products/Services – There is a section to easily showcase your products and services.
General Electric- General Electric’s LinkedIn page showcases career opportunities, their products and services and is updated often with relevant articles and engaging questions.
4. Pinterest – Pin-board style site for sharing interests through images
Pinning - When you create your own original image, you pin it. When you like someone else’s, you can repin it.
Boards – Boards are the themed sections where you “pin” your images, such as fashion, recipes, holidays, etc.
Mayo Clinic - Mayo Clinic is a great example of a company that isn’t image-centric yet uses Pinterest extremely well. They showcase relevant boards with a mix of imagery, facts, and tips.
5. Instagram –Photo-sharing and editing mobile app
Follow, like, comment – Instagram allows you to follow others for photo updates, comment on those photos, and like them as well.
Filters – The best thing about Instagram is the ability to snap a photo on your mobile device, add a “filter”, and upload it in less than a minute. A filter is a quick and easy, editing option which changes the general look, feel, and color of the photograph.
Red Bull - Red Bull is also not very image-centric. However, they do a great job of using their slogan and hashtag, “Red Bull Gives You Wings”, to promote brand awareness. Most of their photographs are of people doing extreme and adventurous activities.
Additional sites that you may or may not have heard of but should definitely check out include:
Vine – mobile app for sharing 6 second looping videos
YouTube – social media site for sharing and viewing original videos
Tumblr – micro-blogging site for sharing video, audio, photo, and text
Google+ - Google’s social media site which helps with SEO
These are just a few of the social media sites out there and the landscape is constantly changing. Next week we will help you to decide which sites are best for your business goals. It is important that you designate a social media team to take on your campaign. If you do not have the time or resources to manage your company’s social media, a third party social media management team, like Informatics Inc., can assist.