Question

Explain any three characteristics of rural marketing centres. *​

Answer 1

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Answer 2

Nature, Size and Products are 3 characteristics of rural marketing centres.  

Explanation:

1. Size also needs to look at as the rural market in India is vast and    

        scattered.

• It covers the maximum number of rural consumers, which is about 74% of the total Indian population.

2. Nature of the rural market based on the social status of the rural

        regions, where the income level and literacy is extremely low.

3. Product:- rural markets have to more focused towards the rural

        consumer needs

• As rural consumers believe in product utility rather than brand