Question

explain briefly how computer based information system can enhance marketing function in firm​

Answer 1

Answer:

It makes it possible for managers to communicate and collaborate electronically, aids marketers in working with customers to develop products that meet their demands, and uses customer management systems to take care of operational issues.

Explanation:

• An information system is a cohesive group of individuals, procedures, and tools for gathering, storing, and processing data in order to convey information toward a certain objective.
• A widespread misconception is that an information system must be computerized, however by definition, it is possible to have an information system where physical objects and human processes are used for data collection, storage, and processing.
• Manual processes and physical objects are used to provide the information. As a result, a computer-based information system is one in which computerized procedures are primarily used to gather, store, and process data in digital format. Similar to that, the data is transmitted in digital form through automated systems.

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