Explain briefly the different channels of distribution
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Answer:
A.-Direct Channel or Zero Level Channels:
B.- Indirect Channel
Explanation:
(A)
When the manufacturer instead of selling the goods to the intermediary sells it directly to the consumer then this is known as Zero Level Channel. Retail outlets, mail order selling, internet selling and selling
B).
When a manufacturer gets the help of one or more middlemen to move goods from the production place to the place of consumption, the distribution channel is called indirect channel.
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