Explain chain stores sell a limited range of goods
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➡️ Multiple Shops or Chain Stores: it's Meaning and Characteristics! A multiple shop system consists of a number of branch shops owned by a single business firm. This is an attempt on the part of the manufacturers or the wholesalers to establish a direct link with the consumers by avoiding middlemen.
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Chains Store are Very Important role in Retailing of Good and Services with departmental Stores.
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