explain classification of inflow marketing and outflow marketing in rural sector.
Answers
Answer:
Everything you need to know about rural marketing in India. The rural marketing structure is not uniform in all parts of the country.
The type of structure prevalent in a particular State or Region depends on various factors like the state of development of agriculture, condition of transport and communication facilities, purchasing power of population, etc.
Rural marketing is a type of marketing in which activities are planned according to the needs and requirements of the people living in the rural areas.
Marketing is the process of identifying the needs and wants of the consumers, then prepare that particular product or service in order to satisfy them, keeping in consideration the benefits of the organization. This concept applies to every type of marketing, whereas when we talk of rural marketing the emphasis is to be given on the rural areas.
Learn about:-
1. Definitions of Rural Marketing in India 2. Nature of Rural Marketing in India 3. Types 4. Significance 5. Approaches
6. Assumptions 7. Reasons for Increase in Importance 8. Factors Contributing 9. Marketing Mix for Rural Markets 10. Role of Risk
Rural Marketing in India: Definitions, Nature, Types, Significance, Approaches, Assumptions, Factors
Contents:
Introduction to Rural Marketing in IndiaDefinitions of Rural Marketing in IndiaNature of Rural Marketing in IndiaTypes of Rural Markets in IndiaSignificance of Rural Markets in IndiaApproaches to Rural Marketing in IndiaAssumptions of Rural Marketing in IndiaReasons for Increase in the Importance of Rural MarketsFactors Contributing to the Change in the Rural Markets in IndiaMarketing Mix for the Rural Markets in IndiaRole of Risk in Rural Marketing in IndiaDifference between Rural and Urban Marketing in IndiaRural Marketing Research in IndiaCurrent Scenario of Rural Market in IndiaRural Marketing in India – Introduction
Rural marketing is a type of marketing in which activities are planned according to the needs and requirements of the people living in the rural areas. Marketing is the process of identifying the needs and wants of the consumers, then prepare that particular product or service in order to satisfy them, keeping in consideration the benefits of the organization. This concept applies to every type of marketing, whereas when we talk of rural marketing the emphasis is to be given on the rural areas.
The focus remains on the people who are living in the remote areas, and the marketing activities should be planned accordingly. Seeing this, now-a-days many companies are turning towards the rural market to expand their scope, and to overcome competition or to restart or give new shape to competition. A lot of focus is required to be given on the rural markets because rural markets are the “tomorrow’s markets”.
Explanation:
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Inflow marketing purchase goods
while
outflow market sells goods.