Explain Commercial advertising with help of five examples.
Answers
Commercial advertising (or commercials) seeks to sell a product or service. For this purpose, a variety of techniques are used.
•Some advertisers try to fix their product in the minds of the people through constant repetition.
•Some advertisers of the product like toothpastes and cooking oil play the health card- citing references of doctors and dentists.
•Some advertisers use celebrities to endorse (recommend) their products, and some use catchy slogans or jingles to attract customers.
•Some attract consumers by offering discounts on price or by announcing a sale.
•Some advertisements target particular sections of the society like some target women, and some target children.
Commercial advertising refers to the form of advertising which is done for the purpose of increasing sales.
Explanation:
- Commercial advertising is one of the major ways in which an organization can increase its sales.
- For example, an advertisement of electronic gadgets in the newspaper is a commercial advertisement.
- Similarly, the advertisement of various clothing brands on social media is a commercial advertisement.
- Similarly, an advertisement for detergent powder is on television during the ad break is also a commercial advertisement.
- The main objective of commercial advertisement is to improve the sale of the organization and improve the profit margins.