Question

explain concept of rural large format retail stores?​

Answer 1

Answer:

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Answer 2

Rural large format retail stores are set up with the main objective of establishing a high-quality and low-cost market channel for rural India.

Concept of rural large format retail stores:

• Retailing is the final phase of a distribution channel as it aims at the distribution of goods to customers in small quantities. It is the availability and distribution that drive growth in rural markets.
• Innovative rural retailing is the way forward as the purchase decisions of consumers are highly affected by the availability of brand choice, volumes, market share, and most importantly, rural retail influencers.
• It has opted for self-service, stocking its merchandise on shelves and offering everything from toothpaste to televisions to water pumps.
• Big companies are now tapping into the untapped Indian rural market by setting up large format retail stores. By bringing everything to the rural people in one location.
• It is having a significant effect on rural areas, from employment to consumption to lifestyle change.