explain consumers expectations about future price
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A critical reference price is the expectation of future price. That is, consumers compare sticker price with expected future price. Higher (lower) ex- pected future price encourages (discourages) current purchase.
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consumption in period t + s. that a critical reference price is the expectation of future price. That is, consumers compare sticker price with expected future price. Higher (lower) ex- pected future price encourages (discourages) current purchase.
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