Explain difference between qualitative and quantitative research.
Answers
Qualitative Research : The qualitative research collects qualitative data – reasons, ideas, assumptions, opinions, statements, qualities and textual facts. It gathers descriptive or theoretical data which is non-numerical in nature. Though the data helps in explaining a phenomenon, but the data cannot be measured or quantified in numbers. It uses tools suitable for collection of qualitative data such as open-ended questionnaire, interview, observation and group discussions. The qualitative research answers questions such as why, what, how etc.
Quantitative Research : The quantitative research collects quantitative data - numerical or statistical data. The researcher use tools suitable for collection of numerical or statistical data such as a close-ended questionnaire. The aim of the quantitative research is to collect data which can be quantified and measured in numbers or units. The quantitative research aims to answers questions such as how many, how much, how often etc.
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