Question

explain different buying role of Consumer with example?​

Answer 1

Answer:

Buying roles refer to the activities that one or more person(s) might perform in a buying decision. ... Initiator: the person who first suggests or thinks of the idea of buying the particular product or service. Influencer: a person whose views influence other members of the buying center in making the final decision.

Answer 2

IT is your answer here

Buying roles refer to the activities that one or more person(s) might perform in a buying decision. ... Initiator: the person who first suggests or thinks of the idea of buying the particular product or service. Influencer: a person whose views influence other members of the buying center in making the final decision.

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