Explain different factors influencing perception
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Explanation:
The major characteristics of the perceiver influencing perception are: Attitudes: The perceiver's attitudes affect perception. ... Motives: Unsatisfied needs or motives stimulate individuals and may exert a strong influence on their perceptions.
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Answer:
@ Motivation
@ Expectations or Perceptual Sets
@ Congnitive Styles
@ Cultural Background and Experiences
Explanation:
Explanation of each point must be given and if reference needed please refer the text book page no: 97 and 98
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