Explain Engel Blackwell model with example. What are limitations of this model ?
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The Engel Kollat Blackwell Model of Consumer Behavior was created to describe the increasing, fast-growing body of knowledge concerning consumer behavior. ... The Engel Kollat Blackwell Model of Consumer Behavior or consists of four distinct stages; ... The Engel Kollat Blackwell Model of ...
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The Engel, Kollat and Blackwell Model, also referred to as the EKB model was proposed to organize and describe the growing body of knowledge/research concerning consumer behavior. A comprehensive model, it shows the various components of consumer decision making and the relationships/interactions among them.
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