Explain giving few points about how new strategies were made to sell books
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- The books were hired by hours to make it available
- Bringing out serialised novels, one of the first of which was the shilling series.
- Putting up advertisements at strategic public locations such as buildings, railway stations etc to attract buyers and improve sales.
- One great innovation was the introduction of cheap paper back books in the 1930s i.e. during the Great Depression, in order to keep sale of books steady in the time of recession.
- Bringing out serialised novels, one of the first of which was the shilling series.
- Putting up advertisements at strategic public locations such as buildings, railway stations etc to attract buyers and improve sales.
- One great innovation was the introduction of cheap paper back books in the 1930s i.e. during the Great Depression, in order to keep sale of books steady in the time of recession.
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