Explain how a chain af markets formed
what purpose does it serve.
Answers
The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials (print, promotional products and point of sale) to market their products and services.
The marketing supply chain is often made up of partners inside and outside of the organization – such as brand managers, marketing services, agencies, direct sales teams, buyers, printers, fulfillment houses and many others.
From product brochures and promotional flyers to point-of-sale systems and store signage, each of these supplies must be acquired, managed and distributed to customers, sales teams, branch offices, retail outlets, dealers, distributors and other key audiences around the world.
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