Explain how advertising works against the spirit of democracy
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1. (i) It tends to promote a certain lack of respect for the poor. They are not the faces we most often see in advertisments and so we tend to dismiss their lives as worthless.
(ii) It tends to make people who cannot afford branded returns feel that they are failing in their duties by not providing a particular brand.
(iii) Big buidness or companies can afford crores of rupees on advertisements but small buisness suffer. They fail to exist in the age of advertisements and are forced out of livelihood.
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