Explain how changes in the demographic and environments affect marketing decisions of smartphone companies
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A number of forces over which it has little or no control affect a company's marketing activities. Taken together, they make up its external marketing environment, which includes regulatory and political activity, economic conditions, competitive forces, changes in technology, and social and cultural influences.
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- Indeed marketers must pay closely attention in the economic environment such the consumer spending, income distribution because these have a large impact on the marketplace because of the consumer buying habits. In other words, changes in the demographic and economic environments definitely affect marketing decisions.
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