Question

Explain how Coca-Cola was turned into a global brand. (Site 1) / pls write three or more real sentences about coca-Cola and it's process of becoming a global brand

Answer 1

Many strategies and tactics have been used to convert Coca-cola into the global brand that it has become today;

• Coca-cola was originally created by a pharmacist named John Pemberton, in the year 1886
• Pemberton's bookkeeper was responsible for the creation of its iconic logo and helped with the marketability in the early stages of the company
• Early campaigns of the brand established it as a symbol of American culture and values
• It appealed to nationalistic sentiment and cemented itself as synonymous with America itself
• As it grew and spread internationally, it partnered with local water facilities to increase production and reduce shipping costs
• They altered the taste of the drink over time, based on experiments as well as local eating and drinking habits
• Finally, after having developed an efficient supply chain, they focused heavily on marketing, often hiring popular celebrities to help establish a global image
• These steps made Coca-Cola into the global brand that we recognise today

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