Question

Explain how culture, subculture and social class influence consumer buying behavior.

Answer 1

Answer:

Such values would influence general and specific consumption patterns and buying behavior. ... The members of a subculture possess such values and beliefs, as also customs and traditions that set them apart from people belonging to other sub-cultures.Culture influences what feels right, normal and desirable. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. It's usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone.

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Answer 2

Answer:

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Explanation:

Social Class

Like culture, it affects consumer behavior by shaping individuals' perceptions of their needs and wants. People in the same social class tend to have similar attitudes, live in similar neighborhoods, attend the same schools, have similar tastes in fashion, and shop at the same types of stores.