English, asked by umerisrar333, 1 year ago

Explain how Google was able to overcome its competitors. Cite information from the text to support your response

Answers

Answered by thebestfoodof2020
16

Answer:

By providing superior services than others

By obtaining loyal users and not getting their ads clicked.

Explanation:

A. By providing superior services than others

Today, Google search engine is the most refined and intelligent search engine out there. They did it with their endless effort to give customers best results for their search keywords which in-turn means they put endless hours in refining their search engine algorithms and beating the black hat SEO techniques.

B. By obtaining loyal users and not getting their ads clicked.

Google always put its users first than the advertisers. Google knew the simple fact that advertisers will come when the users will come. It has always been the case not the other way around which Yahoo/Bing and rest of the websites do. If you search something on Yahoo/Bing, you are bombarded with low quality high paying ads in the search results first and then the organic results at the very bottom of the page. Yahoo/Bing do this in the hope to get more paid clicks thus increasing their revenue but instead get 1 or 2 clicks per user and then the user is gone forever after seeing the low quality results.

Google on the other hand, in its earlier years, never showed paid ads over the organic results. The paid ads were always shown on the right side of the page (Adwords) and organic results were always been the main attraction of the SERPs. Even in later years, only those paid ads that have showed considerable CTR (click through rate) & user satisfaction were shown on the top of the organic results and not the high paying ads. Google made sure that even if they will show 1/2 paid ads over the organic results, the paid ads will be of highest quality thus giving the same high quality experience to the end user which any other high performing organic results would have done.

It is easy to get few clicks from a user by bombarding him/her with ads but only the long term loyal user will give you & your advertisers the best return to their investment. Google learnt that years ago and now reaping the fruits of those efforts.

Hope it helps

Answered by Anonymous
4

Explanation:

The developers working with google knew the marketing strategies better than any other company, and knew exactly what the customers wanted. During the early days of internet arrival, search engines were filled with unwanted tools and ads, links, and even calculators.

Google understood the problems faced by the customers due to these, they developed a better option for them which grew out to be superior. Also, google has always tried to provide its users with great service, google is the most intelligent search engine in recent times.

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