Explain how roles and responsibilities of marketing relate to the wider organisational context.
Answers
roles and responsibilities of marketing directly influences the brand image do the marketing correctly and you are probably going to get the type of customer you want to get for example Rolls-Royce Rolls-Royce has built its image on a luxury product Rolls-Royce does marketing in a way to show that its products are a premium quality and only the rich and wealthy can afford it and you need to be e good enough to buy a Rolls-Royce, Rolls-Royce extensively market its product as a luxury products using guerrilla marketing and other forms of marketing, they might game interviews they might call people from around The world they might call journalism around the world to test out rolls royces for 7 days at 14 days and then journalist post how get Rolls-Royce experience goals and normally they say that it is the Pinnacle of luxury cars, and also Coca-Cola as market is product as a family product for example it with deadlines such as open happiness or they might show up in the air ads of a family sitting together or people holding the bottle and the name is written on the bottle, replace the vending machine in Lahore and their place the leveling machine in Delhi and then they both had to dance and if they move match both of them get a free coke, the roles and responsibilities of marketing relate to the wider organisational content because if marketing is done right you can attract your target demographic very easily and then you build a brand and then people get to know you for one specific reason like Lamborghini for luxury sport cars Louis Vuitton for expensive hi and bags and Apple for premium quality cell phones and xiaomi for value for money