Question

explain how roles and responsibilities of marketing relate to the wider organisational context

Answer 1

The key roles and responsibilities of marketing functions are market research, finance, product development, communication, distribution, planning, promotion, selling etc. The marketing functions have a crucial role in the business organization.

Answer 2

Answer:

Marketing has different roles and responsibilities in case of a wider organizational context of Coca Cola Company. ... In the context of marketing information, marketing helps to identify the demand of customers and their likings related to the advertisements and many others.