Business Studies, asked by madhusingh2377, 11 months ago

Explain howard sheth model of consumer behaviour.

Answers

Answered by ams68
0

Howard sheth model is based on the assumption that the consumer behaves rationally during purchase, process is repeatable and is result of incentives which have their sources inthe environment (input variable)it consist of four main varible

1.input variable

2.output variable

3.Hypothetical constracr

4.external variable

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