Question

Explain in detail “Holistic Marketing Orientation”.

Answer 1

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$\huge\mathfrak{\blue{Answer→}}$A whole set of forces that appeared in the last decade call for new marketing and business practices. Companies have new capabilities that can transform the way they have been doing marketing (see "Marketing Insight: The Internet Advantage"). Companies need fresh thinking about how to operate and compete in a new marketing environment. Marketers in the twenty-first century are increasingly recognizing the need to have a more complete, cohesive approach that goes beyond traditional applications of the marketing concept. Look at Puma.

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Answer 2

Answer:

Holistic Marketing. Definition: A Holistic Marketing approach states that business is considered as a whole wherein all the departments viz. ... So here the holistic approach is followed where everyone is working together to create a brand image in the minds of the customers and compete with the other brands in the market