Explain in detail the different types of micro and macro environment
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Micro environment is defined as the nearby environment, under which the firm operates. Macro environment refers to the general environment, that can affect the working of all business enterprises. ... PESTLE, i.e. Political, Economic, Socio-cultural, Technological, Legal and
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Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal environment – can be controlled, however, it can't influence an external environment. Macro (external) environment – larger societal forces that affect the microenvironment.
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