Explain in detail the Rural Vs. Urban Marketing research.
Answers
The term urban simply refers to the region or area which is densely populated and possess the characteristics of the man-made surroundings. The people residing in such area, are engaged in trade, commerce or services. In this settlement, there is high scale industrialisation that results in better employment opportunities. The Urban settlement is not confined to the cities only, but towns and suburbs (suburban areas) are also included in it.
There are many advantages of life in urban areas like easy access to various amenities, better transportation facilities, entertainment and education options, health facilities. Although it suffers certain drawbacks like pollution, caused due to large scale industrialisation and means of transportation like buses, trains, cars and so on, leading to increasing in health problems in the people living in that area.
Definition of Rural
We define the term ‘rural’ as a region located on the outskirts. It refers to a small settlement, which is outside the boundaries of a city, commercial or industrial area. It may include, countryside areas, villages or hamlets, where there are natural vegetation and open spaces. There is a low density of population in such area. The primary source of income of the residents is agriculture and animal husbandry. Cottage Industries also form a chief source of income here.
In India, a town whose population is below 15000 is considered as rural, as per the planning commission. Gram Panchayat is responsible for looking after such areas. Further, there is no municipal board, in the villages and maximum percentage of the male population are engaged in agriculture and related activities.