Explain Macro and Micro environment for Tecla company if it
has to enter the pakistani market in 2021. What factors will it
consider, discuss all the dementsp
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Micro environment is defined as the nearby environment, under which the firm operates. Macro environment refers to the general environment, that can affect the working of all business enterprises. Elements. COSMIC, i.e. Competitors, Organization itself, Suppliers, Market, Intermediaries and Customers.
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