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Social media, search engine optimization and digital advertising are the boons of technology to businesses. The tourism industry has been making effective use of these to boost their sales. Luring tourists the world over by cashing on the growing wanderlust is thus made easy by technology and its reach.
Both customers and businesses can benefit from improved communication, reservations, and guest service systems. Technology has helped tourism and hospitality industries replace expensive human labor with technological labor. This helps reduce labor costs, but also helps avoid customer service issues.
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