Explain marketing organisation in detail
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Definition of Marketing Organization
"Marketing organization can be defined as a formal or informal group of individuals working together to reach quantitative and
qualitative marketing objectives by making decisions on product, price, place, and promotion."
Types of Marketing Organizations
Marketers must have knowledge of what type of marketing organization they have in place; and what type of marketing organization the company actually needs. Following are the different types of marketing organization that commonly exists today :-
Functional Type of Marketing Organization;
Product Oriented Marketing Organization;
Market/Territory Oriented Marketing Organization;
Customer Oriented Marketing Organization;
In functional type of marketing organization the different marketing activities are grouped on the basis of functions to be performed like - product planning, market research, advertising, sales, or promotion. Each main function is further divided to sub-functions to be performed to achieve marketing objectives. Each sub function is managed by separate manager under the control of marketing manager.
Product oriented marketing organization is common where organization is producing or marketing wide variety of products. For each product or group of products a separate product manager is assigned and made responsible for marketing decisions for that particular product or group of products.
"Marketing organization can be defined as a formal or informal group of individuals working together to reach quantitative and
qualitative marketing objectives by making decisions on product, price, place, and promotion."
Types of Marketing Organizations
Marketers must have knowledge of what type of marketing organization they have in place; and what type of marketing organization the company actually needs. Following are the different types of marketing organization that commonly exists today :-
Functional Type of Marketing Organization;
Product Oriented Marketing Organization;
Market/Territory Oriented Marketing Organization;
Customer Oriented Marketing Organization;
In functional type of marketing organization the different marketing activities are grouped on the basis of functions to be performed like - product planning, market research, advertising, sales, or promotion. Each main function is further divided to sub-functions to be performed to achieve marketing objectives. Each sub function is managed by separate manager under the control of marketing manager.
Product oriented marketing organization is common where organization is producing or marketing wide variety of products. For each product or group of products a separate product manager is assigned and made responsible for marketing decisions for that particular product or group of products.
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