Question

Explain meaning and scope of Sales Management. Also discuss importance of Sales Research.

Answer 1

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$\huge\mathfrak{\blue{Answer→}}$Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.

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Answer 2

Sales management covers planning and organizing personal selling activities. It further performs sales force recruiting, selecting, training, assigning, routing, directing, motivating, remunerating, evaluating, and controlling functions of personal selling