explain of beginning of consumer movement in india
Answers
Answer:
At world level the origin of consumer movement was in the form of consumer co-operatives. The first co-operative came in 1904 in Madras but there was not much development till 1962. The objectives of consumer movement were different in India from those of western countries.
Objectives of Indian consumer movement in 1970 are as follows:
1. Shortage of consumer products
2. Adulteration and black marketing.
3. Range of product is less due to lack of technological advancement.
4. Main focus was on availability, price and purity.
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Answer:
It is an organized and collective movement of consumers. This movement started in the year 1920 to protect the interest of the consumers and to give them satisfaction in purchase. ... As in Europe, in India also the origin of the Consumer Movement was in the form of Consumer Cooperatives.