Explain Partnership with its merits and demerits.
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A partnership is an arrangement where parties, known as partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations. Organizations may partner to increase the likelihood of each achieving their mission and to amplify their reach. A partnership may result in issuing and holding equity or may be only governed by a contract.
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➡ ADVERTISEMENTS: Advertising message can be conveyed to the target audience through several advertising media. Advertiser must choose the right advertising media to carry the advertising message. ... Each medium has its relative advantages (merits), limitations (demerits), and applicability.
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