Explain personality traits that can influence market research
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Personality is another internal determinant which influences our consumption pattern. We tend to use products that go with our personality.
Personality may be defined as those inner psychological characteristics that determine and reflect how a person responds to his or her environment. Inner characteristics are those specific qualities and attributes traits, factors, mannerisms that distinguish one person from another. Personality influences the individual’s product choices and brand choices. It also responds to a firm’s promotional efforts and, when and how they consume particular products or,services. By associating personality characteristics with consumer behavior, a marketer can formulate marketing strategies in an effective manner.
Personality reflects individual differences. Therefore, we can categories them into groups on the basis of few traits, e.g., low sociability/high sociability, dull/bright, practical vs. imaginative etc. Personality is consistent and enduring and is only one of the factors that affect consumer behavior. Personality can change due to major life events
Personality may be defined as those inner psychological characteristics that determine and reflect how a person responds to his or her environment. Inner characteristics are those specific qualities and attributes traits, factors, mannerisms that distinguish one person from another. Personality influences the individual’s product choices and brand choices. It also responds to a firm’s promotional efforts and, when and how they consume particular products or,services. By associating personality characteristics with consumer behavior, a marketer can formulate marketing strategies in an effective manner.
Personality reflects individual differences. Therefore, we can categories them into groups on the basis of few traits, e.g., low sociability/high sociability, dull/bright, practical vs. imaginative etc. Personality is consistent and enduring and is only one of the factors that affect consumer behavior. Personality can change due to major life events
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