Question

Explain persuasion and emotional and logical appeal, which an author uses to persuade. Use complete sentences to write your answer.


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Answer 1

Explanation:

The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, and logos, and the less-used kairos.[1]

Aristotle's Rhetoric describes the modes of persuasion as thus:

"Persuasion is clearly a sort of demonstration, since [people] are most fully persuaded when we consider a thing to have been demonstrated."

Of the modes of persuasion furnished by the spoken word there are three kinds:

Persuasion is achieved by the speaker's personal character when the speech was so well spoken as to make us think them credible.

Secondly, persuasion may come through the hearers, when the speech stirs their emotions.

Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.

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